Ad Intake Form - Lightbox SEO Allentown PA

Advertising Intake Form

Business Overview

Company Name

Industry / Sector

Primary Website

Secondary Website

Facebook

YouTube

Google Business Profile

Instagram

BlueSky

TikTok

Threads

Unique Value Proposition

Competitor Landscape

Campaign Objectives

Primary Goal

Secondary Goals

Success Criteria / KPIs

Target Audience

Demographics

Psychographics

Negative Audience

Budget & Timeline - Assign a % amount of ad spend to each platform you wish to campaign on.

Total Budget (USD)

Google

Bing

TikTok

Platform Breakdowns

Start Date

End Date / Duration

Milestones & Reviews

Creative Assets & Messaging

Ad Formats

Existing Assets

Required New Assets

Brand Guidelines

Key Performance Indicators

Primary KPI

Secondary KPI

Reporting Frequency

Dashboard & Access

Compliance & Approvals

Regulatory Requirements

Approval Workflow

Disclaimers / Disclosures

Additional Comments

Special Requests or Constraints

Past Campaign Learnings

Other Notes