Advertising Intake Form

Business Overview

Company Name Industry / Sector Website & Social Links Unique Value Proposition Competitor Landscape

Campaign Objectives

Primary Goal Secondary Goals Success Criteria / KPIs

Target Audience

Demographics Psychographics Negative Audience

Budget & Timeline

Total Budget (USD)

Platform Breakdowns

Start Date

End Date / Duration

Milestones & Reviews

Creative Assets & Messaging

Ad Formats Existing Assets Required New Assets Brand Guidelines

Key Performance Indicators

Primary KPI Secondary KPI Reporting Frequency Daily Weekly Monthly Dashboard & Access

Compliance & Approvals

Regulatory Requirements Approval Workflow Disclaimers / Disclosures

Additional Comments

Special Requests or Constraints Past Campaign Learnings Other Notes

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