Basic Package

Clarity of Core Foundation
• The Local Launch overview clearly states that it “begins with the essentials to establish a strong local foundation.” This immediately sets expectations, emphasizing that this tier is entry‐level but foundational.
• Suggestion: Consider adding a single sentence that specifies timeframe or deliverables cadence (e.g., “Includes one‐time setup and one month of foundational work”) to reinforce pacing.

Local SEO – improves – findability
• The semantic triple succinctly communicates purpose: “Local SEO – improves – findability.” This makes it evident that the goal is better local rankings.
• The brief description (“optimize on‐page elements… embed ‘near me’ keywords… get you ranked”) is concrete and actionable.
• Suggestion: Note which on‐page elements receive priority or include an example (e.g., “Title tags updated with city + service” or “Meta descriptions tailored to 3 core service pages”) to underscore scope.

Google Business Profile – sets up – presence
• Semantically, “sets up – presence” reaffirms that this service establishes your listing for the first time.
• Explanation (“claim or verify your GBP, populate core NAP, ensure listing is live”) is clear and covers the critical steps of claiming, verifying, and populating details.
• Suggestion: Mention whether high‐quality images or primary/secondary categories will be selected, since GBP optimization can hinge on those choices as well.

Website Audits – uncovers – issues
• The triple “uncovers – issues” reminds readers that this audit is a discovery process rather than a full overhaul.
• The description (“basic technical and on‐page audit to identify broken links, missing tags, speed bottlenecks”) sets a realistic scope for a basic audit.
• Suggestion: Clarify if a follow‐up report or prioritized checklist is provided, so the client knows how to act on the findings. Even in a “basic” tier, providing a one‐page summary can enhance perceived value.

Local Citations – builds – consistency
• This triple emphasizes the trust benefit: citations build consistency.
• Describing “submit to 10 key local directories” offers a quantifiable benchmark, which is excellent for transparency.
• Suggestion: Specify sample directories or mention whether data cleansing is included (e.g., “correct existing inconsistent listings”) to prevent confusion about “new vs. corrected” citations.

Internal Linking – enhances – navigation
• The triple “enhances – navigation” succinctly explains the dual benefit—user experience + SEO crawlability.
• “Implement a simple site‐wide internal linking strategy” sets reasonable expectations.
• Suggestion: Note if this includes mapping top pages to pillar pages (e.g., “link service pages back to homepage and key location pages”) so owners see exactly how site architecture will improve.

Local Branding – initiates – recognition
• “Initiates – recognition” clearly reinforces that this is a starting point for brand identity.
• Describing “create or refine your core brand elements (logo asset, tagline alignment, basic brand voice guidelines)” makes it clear what deliverables are included.
• Suggestion: If possible, mention file formats or usage guidelines (e.g., “provide logo in PNG and SVG, plus a 1‐page voice guide”) to give clients a sense of tangible outputs.